Zara Ahmed

How often do you ask where your clothes come from? The simple way to find out would be to check the inside label on your t-shirts and trousers, but it is never really that easy. Fast fashion is the ever-changing industry behind this. “Clothing is produced by the hands of workers exploited in third world countries by the brands we wear every day,” says Ahmed. “This is whilst companies become richer by producing clothing cheaply and raising prices for their customers. Consumerism only encourages this, with more people purchasing clothing and the internet constantly pushing trends into society. My brand campaign was created to shed light on the many issues that arise from fast fashion brands, particularly the exploitation of sweatshop workers for cheap labour. The project delves into the ethical alternatives to purchasing from fast fashion brands, encouraging change for the fashion industry.”

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