Visual Escapism

Bodies of water are undeniably restorative, with their cognitive effects revered the world over. “Blue Mind” science has proven the health benefits – both physically and psychologically – of being close to oceans, rivers or even artificial beaches – being on, in, under, or simply near to water. In an age of media proliferation, can “Blue Health” be maintained through imagery alone? In lieu of “real-life” visits, is there a visual antidote to be found in the digital realm? And if so, what does it mean to pine after a world that doesn’t exist? Mue Studio (Minjin Kang and Mijoo Kim) specialises in “visual escapism” – through three-dimensional image design, art direction and photography. The studio creates digital non-places that exist between fantasy and reality, exploring how artificial places might still offer refuge and solace. These serene compositions quiet the mind through rippling pools and soothing sunsets. themuestudio.com.


Image Credits:
1. Mue Studio, Somewhere in the World (2020).
2. Mue Studio, Somewhere in the World (2020).
3. Mue Studio, The Pantone Colour of the Year 2021 (2021).
4. Mue Studio, Somewhere in the World (2020).
5. Mue Studio, The Pantone Colour of the Year 2021 (2021).
6. Mue Studio, Visual Escapism (2021).