We are at a pivotal moment – a period of rapid transformation across society, driven by technological change, shifting economies and global uncertainties. At Aesthetica, we champion bold ideas and the next generation of creative thinkers. Future Now brings together artists, innovators, and policymakers to explore new models for a more inclusive, knowledge-driven creative economy. In this opening address, Cherie Federico, Director of Aesthetica, frames the key  conversations for the day and sets the tone for meaningful dialogue – urging us all to act: the future is here, and it starts with us.

Creatives today need more than talent – they need a strategy for resilience. With shifting funding landscapes and increasing pressures on arts education, a sustainable practice requires entrepreneurial thinking. In this session, Cherie Federico, Director of Aesthetica, guides artists through goal setting, understanding audiences, identifying revenue streams, and navigating representation. Learn practical tools to build visibility, secure funding, and enter new markets – all while maintaining artistic integrity. A hands-on session for taking control of your creative career.

Curation is evolving, responding to new audiences and reconsidering whose voices are heard. This session brings together leading UK curators to explore the future of the field – one that is collaborative, conscious, and socially engaged. Chaired by Nephertiti Oboshie Schandorf, from Wellcome Collection, the panel features Taous Dahmani of Photographers’ Gallery, Sarah Coulson of YSP, Carrie Chan from V&A, and Charlotte Hale of V&A Dundee. Together, they will discuss inclusive storytelling, innovative exhibition practices and the changing role of curators in shaping narratives.

Go behind the surface of work from four more Aesthetica Art Prize finalists as each delivers a concise four-minute talk. These visionary artists share the inspirations, processes, and ideas driving their creative practice. From sculpture and film to installation, digital media, and photography, this session highlights diverse and pioneering approaches to contemporary art-making. Gain exclusive insight into the innovative thinking behind the Aesthetica Art Prize Exhibition 2026 and explore the innovation and originality shaping the future of the visual arts landscape. A dose of inspiration guaranteed.

Enter a world where immersive environments meet experimental media. In this keynote, Squidsoup explores how digital, interactive, and sensory experiences can transform storytelling. From interactive light installations to real-time generative visuals, the studio’s work creates playful, contemplative, and often hypnotic encounters that invite audiences to step inside a new reality. Their practice has been exhibited internationally, and commissioned by leading institutions and brands, including the Barbican, Tate Modern, BBC, and the V&A, redefining how art and technology intersect.

Jason Bruges Studio is world-renowned for transforming spaces with interactive light, kinetic installations, and immersive design, challenging conventional boundaries between environment, technology, and public engagement. The studio has received numerous accolades, including recognition from the Design Museum, D&AD, the London Design Festival, and the Royal Society of Arts. Their projects have included collaborations with Bloomberg, London Transport, Heathrow Airport, and Tate Modern. This session delves into the complex intersection of art, architecture, and technology.

Conclude the day at Future Now 2026 by reflecting on the ideas, insights, and connections shared across the sessions. With a glass of prosecco in hand, delegates, artists, curators, and innovators gather to exchange thoughts, celebrate collective ambition and look to the future. Today has been a catalyst for discussion on creativity’s societal impact, the emergence of new engagement models, and the urgent ideas expressed through film, installation, digital practice, and much more. Close the day feeling inspired, recharged, and ready to carry forward the conversations that have been sparked here.