In an interview with Aesthetica, Emily King, curator of the 13th Beazley Designs of the Year Awards, noted: “From my point of view, design is everything. It can be information, or a set of dance steps; it can even be a protocol or set of behaviours. It can be the basis of how we deal with urgent issues.” Caitlin Martin embraces these ideas, with a focus on functionality and the consumer. For Martin’s final project, she produced the branding for a healthy fast-food delivery service, tackling the aesthetics of the junk food industry. She states: “The challenge of creating positive communication is what drives me. Design can be a powerful tool for change, and it has an undeniable impact on those who come into contact with it.”
Caitlin Martin
