In an interview with Aesthetica, Emily King, curator of the 13th Beazley Designs of the Year Awards, noted: “From my point of view, design is everything. It can be information, or a set of dance steps; it can even be a protocol or set of behaviours. It can be the basis of how we deal with urgent issues.” Caitlin Martin embraces these ideas, with a focus on functionality and the consumer. For Martin’s final project, she produced the branding for a healthy fast-food delivery service, tackling the aesthetics of the junk food industry. She states: “The challenge of creating positive communication is what drives me. Design can be a powerful tool for change, and it has an undeniable impact on those who come into contact with it.”
Madeleine Morgan explores body language, looking at how someone’s physicality may change in response to how they have been told to behave.
Giesle and Katie
Giesle and Katie are a Creative Advertising duo whose work is a mixed pot of different ideas – showcasing their skills across all kinds of brands.