95 million photos and videos are shared on Instagram per day. Over 40 billion posts have been shared on the platform since its conception 10 years ago.
Since then, Baloyi has crafted a distinct aesthetic, producing portraits “through a surreal Afro-centric lens.” In doing so, he evokes alternative views of black expression.
Over the last few years, Baloyi has worked with a number of brands such as Bombay Sapphire, Adobe and Adidas amongst others.
Credits: All images courtesy of John Baloyi.
1. Flower Boy VI.
2. Reflection I.
3. Nikiwe 1.
6. Nikiwe 2.