Jamal Nxedlana’s (b. 1985) images are rooted in an Afro-Surrealist style, “creating an alternative image repertoire to tackle biased views of Africa.” The featured photographs were taken across Cape Town and Johannesburg, imbuing the streets with bold colours, prints and fashions. Shot against painted concrete walls, these portraits offer a regeneration of style and purpose. Nxedlana is a cultural entrepreneur and co-founder of Bubblegum Club, a digital publication and content production studio that creates and curates pop culture. He is also the one of the creative directors of CUSS, a Johannesburg-based artist group producing work that “responds to commercial, cultural and technological super-hybridity through the filter of urban trends, material artefacts, and youth culture in contemporary post-post-colonial South Africa.” Nxedlana has exhibited worldwide at Aperture Foundation, New York, as well as Vitra Design Museum, Weil am Rhein, amongst others. Instagram.com/jamalaun.
Boikanyo Nkoane, Johannesburg, September 2017. Photographer: Jamal Nxedlana; Stylist: Jamal Nxedlana; Model: Boikanyo Nkoane. From the series Avatar. Gina Jeanz, Cape Town, January 2018. Photographer: Jamal Nxedlana; Stylist: Beri Dalgali & Jamal Nxedlana; Model: Tracy Mokgopo. For Daily Paper, Transcend Borders, Spring Summer 2018. Gina Jeanz, Cape Town, January 2018. Photographer: Jamal Nxedlana; Stylist: Beri Dalgali & Jamal Nxedlana; Model: Gina Jeanz. For Daily Paper, Transcend Borders, Spring Summer 2018. Didi Monsta, Johannesburg, May 2019. Photographer: Jamal Nxedlana; Stylist: Jamal Nxedlana; Model: Thifhuriwi. From the series Avatar: Dangerous Bodies. Boikanyo Nkoane, Johannesburg, September 2017. Photographer: Jamal Nxedlana; Stylist: Jamal Nxedlana; Model: Boikanyo Nkoane. From the series Avatar. Bee Diamondhead, Johannesburg, August 2017. Photographer: Jamal Nxedlana; Stylist: Jamal Nxedlana; Model: Bee Diamondhead. From the series Avatar. Bee Diamondhead, Johannesburg, August 2017. Photographer: Jamal Nxedlana; Stylist: Jamal Nxedlana; Model: Bee Diamondhead. From the series Avatar. Ideline Akimana, Cape Town, January 2018. Photographer: Jamal Nxedlana; Stylist: Beri Dalgali & Jamal Nxedlana; Model: Ideline Akimana. For Daily Paper, Transcend Borders, Spring Summer 2018. Boikanyo Nkoane, Johannesburg, September 2017. Photographer: Jamal Nxedlana; Stylist: Jamal Nxedlana; Model: Boikanyo Nkoane. From the series Avatar.