Playful Messages

Playful Messages

Sing-Sing is the award-winning collaborative studio of set designer / photographer Adi Goodrich and animator / director Sean Pecknold. The duo work together on everything from design to film, creating projects for the likes of Sagmeister & Walsh, Fleet Foxes and, showcased here, Lyft, a taxi travel app providing over 1 million rides per day in the USA. For this, Sing-Sing produced a bank of on-screen characters for social, advertising and promotional usage. With environments built around comedic props and narrative prompts, viewers are encouraged to look further into the commercial side of imagery, considering the numerous layers of craftsmanship written into each photograph. Architecture, design and art coalesce in colourful worlds to create something truly multidisciplinary, whilst figurative scenarios reflect upon humanity today – where busy workers pay no attention to each other and smartphones provide perfect mealtime company. www.sing-sing.co.