Claudia Mendes’s graphic design project addresses fast fashion and its impact on the environment and contemporary culture. She notes: “My research focused on the consequences of peer pressure imposed by society on an individual’s mental health, often leaving them unhappy, unsatisfied and lacking self-esteem as they seek acceptance from their peers. Fast fashion is a growing industry that can hardly be fully stopped, but we can start treating it differently.” The editorial project consists of three parts and visually represents what Mendes believes is fast fashion’s main issues: The Self, which focuses on mental health; Our Home, which focuses on pollution; and The Overlooked, which focuses on garment workers.
Claudia Mendes
