Playful Apparel is a genderless children’s wear collection created by Annie Matthews-Bruce. The clothing was inspired by toys and play. The collection merges elements typically seen as ‘masculine’ or ‘feminine’ in the prints – challenging gender norms often seen in children’s wear. It includes bold and colourful prints to make fashion fun for children. Matthews-Bruce uses hand-drawn motifs that have been digitally composed and coloured.
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