A collaboration between photographer Parker Day and Polaroid Originals marks the launch of the new 1996 custom vintage Polaroid. Celebrating eight decades of individuality, each unique subject – including internet phenomenon Baddie Winkle – is portrayed with a camera from a specific era, emphasising the power of creative exchange between generations.

Find out more here. 

Credits:
1.  © Parker Day Courtesy of Parker Day and Polaroid Originals