Comprising six “deep fake” works featuring synthesised personas of Marcel Duchamp, Marina Abramović, Mark Zuckerberg, Kim Kardashian, Morgan Freeman and Freddie Mercury, Big Dada was inserted into Instagram as a digital intervention in June 2019. The artists wanted to creatively use ML and AI to hack the personas of celebrity influencers – both past and present – to interrogate privacy, democracy and surveillance.
Image Credit: Big Dada. AI-synthesised video personas. Single-channel video, 3min 4sec. Courtesy of the artist.