Avril Furness is a director and digital creative working between film, theatre, gaming, new technology, Virtual Reality, Augmented Reality and AI applications. She has directed many award-winning virtual reality films, shown at The World Economic Forum, Davos; The Met Museum, New York; and WIRED LIVE, London. Her recent projects include directing a VR film with BBC and British Film Institute film archive for Unboxed Festival 2022. Furness’ passion for storytelling was inspired by 10 years working in advertising with some of the industry’s largest agencies and brands, from Coca-Cola and Nike to the likes of Cadbury, Tesco, Orange and Skoda.