In each of Arseniy Neskhodimov’s series, a modern man presents a desperate desire to be forever young. The artiststarted to buy seemingly pointless treatments to stop aging and somehow improve his appearance. There is no evidence that a cream or mask actually work. The irony is: we’d need a lifetime to find out which would make a difference.
Credit: BODY CARE. C-Print, 70.56cm x 105.3cm. Courtesy of the artist.