The Boost Project explores our shifting enthusiasms towards contemporary life, responding directly to its own social media popularity. Each time the work is followed on Twitter, receives a like on Facebook, or is hash-tagged #THEBOOSTPROJECT, it shoots an array of coloured LED lights and gradually increases in size, swelling slowly until it reaches its peak. If ignored, it immediately begins to deflate.
Ant Hamlyn, The Boost Project. Courtesy of the artist.