Advertise with Aesthetica


Aesthetica Magazine is a worldwide destination for art and culture. In-depth features foreground today’s most innovative practitioners across art, architecture, photography and design. The Magazine has national and international distribution and contributes to a total reach of 500,000+

Please contact us to talk about your advertising requirements and prices:

Megan Hobson I advertising@aestheticamagazine.com


Readership

Aesthetica is a trusted and well-respected source of contemporary insight. We nurture loyal audiences – 88% of whom keep Aesthetica as part of their collection – by providing engaging and high-quality content on key topics such as:

Audience Figures

Audience Figures

  • Total Reach: 500,000+
  • Magazine Print Readership: 60,000
  • Magazine Digital Readership: 10,000
  • Newsletter Circulation: 25,000+
  • Website Impressions: 104,000 per month
  • Social Media Followers: 325,000+

Reader Profile

Reader Profile

Aesthetica’s readers are influential tastemakers and discerning professionals with significant spending power. Our readers are educated, affluent and informed – being up-to-date with current affairs and trends and having a deep-rooted passion for art, culture and design.

Aesthetica Magazine also has multi-user subscriptions with Artist Studios, Creative Centres, Universities, Schools and Colleges, and so is also highly visible amongst artists, students, academics, and those working across the creative sector.

Demographic Breakdown

Demographic Breakdown

  • ABC1 with 60% female and 40% male
  • Average age range: 25-40
  • Affluent with an average salary of £50,000 or more
  • Educated with over 85% having a university degree
  • 73% travel regularly for business and pleasure
  • 91% attend exhibitions and cultural events on a regular basis
  • Loyal with 88% keeping Aesthetica as part of their collection
  • Urbanite / Professional


Distribution

Aesthetica is widely available in the UK. It is also exported to 20 countries including: USA, Canada, Ireland, the Netherlands, Norway, Sweden, Denmark, Finland, Germany, France, Spain, Italy, Japan, Hong Kong, South Africa, Qatar, UAE, Australia, New Zealand and South Korea.

Main Distribution Outlets

Main distribution outlets

  • WHSmith Stores (UK)
  • WHSmith Travel (airports and stations)
  • City Banks
  • Barnes & Noble Stores (USA)
  • Easons (Ireland)
  • BA First Class Lounges
  • Eurostar First Class Lounges
  • Leading Gallery Stores (Tate Modern, Serpentine, ICA, and Henry Moore amongst others)

Additional Distribution

Additional Distribution

  • 5,000 copies are distributed annually at art fairs, festivals and exhibitions in the UK and internationally (including Frieze and Frieze Masters)
  • Copies are distributed at Aesthetica’s events and exhibitions, including the Future Now Symposium and the Aesthetica Short Film Festival
  • Digital Copies of each Issue of Aesthetica Magazine are distributed to over 4,500 contacts working within Galleries, Lifestyle Organisations, and Universities in promotion of advertising opportunities


Print Advertising

Aesthetica Magazine is published 6 x annually - providing the ideal platform to generate engagement with your programme, brand and events either on an issue-by-issue basis or with a sustained campaign lasting throughout the year.

Aesthetica’s expensive and stylish design contextualises promotional placements within a milieu of contemporary visual culture. Read at a contemplative pace by highly-engaged audiences, print advertising in Aesthetica Magazine has proved popular with organisations offering excellence in their prospective fields – with recent clients including: Tate, Gucci, V&A, University of the Arts London, the National Portrait Gallery, Porsche and the Royal College of Art.

Print Options

Print Options

  • Double Page Spread: 420mm wide x 297mm high (+ 3mm bleed all sides)
  • Outside Back Cover: 210mm wide x 297mm high (+ 3mm bleed all sides)
  • Front/Back Inside Cover: 210mm wide x 297mm high (+ 3mm bleed all sides)
  • Full Page: 210mm wide x 297mm high (+ 3mm bleed all sides)
  • 1/2 Page: 180mm wide x 130mm high
  • 1/4 Page: 88mm wide x 130mm high

Publication Dates & Artwork Deadlines

Publication Dates & Artwork Deadlines

Issues Artwork Deadline On Sale Date Stocked Until
February/March 15 January 1 February End of March
April/May 15 March 1 April End of May
June/July 15 May 1 June End of July
August/September 15 July 1 August End of September
October/November 15 September 1 October End of November
December/January 15 November 1 December End of January


Digital Advertising

Aesthetica Online is a sleek and highly curated counterpart to our print publication. Content is updated continuously – meaning that our visitors stay longer and return often – while our integrated approach on social media continuously guides 325,000+ followers back to this central platform.

With 104,000 Web Impressions per month and 25,000+ Newsletter Subscribers, Headers, Billboards and Web Banners provide an excellent source of traffic to programme and product pages.

Digital Options

Digital Options

  • Web Banner: 180px wide x 150px high
  • Double Web Banner: 180px wide x 350px high
  • Newsletter Banner: 180px wide x 150px high
  • Billboard: 960px wide x 540px high
  • Header: 1,170px wide x 100px high

Statistics & Further Insight

Statistics & Further Insight

  • Website Impressions: 104,000 per month
  • Newsletter Circulation: 25,000+ recipients
  • Web Banners appear on over 3,000 pages of the website, including all Editorial Pages for maximum visibility
  • Artwork should be submitted as a JPG, PNG or animated GIF with resolution 72dpi and RGB colour profile


Editorial Opportunities

Celebrate your programme, brand and events with high-quality Editorial Exposure in Print, Online or in Aesthetica’s e-Newsletter. All copy is produced in-house by our talented Editorial Team who will liaise with you to maximise the impact of your Feature, capture all facets of your message, and tailor your piece to appear as native content.

A range of bespoke options are available to suit gallery, university and lifestyle Media Strategies.

Editorial Options

Editorial Options

  • 6 Page Print Feature
  • 1 Page Print Preview
  • Listing in 10 to See Print Feature
  • Online Editorial or Q&A Feature
  • Dedicated Newsletter
  • Listing in 5 to See Newsletter
  • Listing in Aesthetica’s Christmas Gift Guide
  • Social Media Promotion

*The topics of all print and digital features are subject to the approval of Aesthetica’s Editorial Team – content must be relevant and engaging for our readers, and will be produced in-house from all provided images and PR Materials



Further Promotion across the Aesthetica Suite

Across the brand, Aesthetica produces a number of awards, exhibitions and events that are focused on talent development in art, photography, literature and film. Our Programme celebrates excellence from both new and established practitioners and presents a range of advertising opportunities for across the Future Now Symposium, the Aesthetica Art Prize, the Creative Writing Award & the BAFTA-Qualifying Aesthetica Short Film Festival.

Future Now Symposium

Future Now Symposium

Future Now Symposium

Inviting attendees to debate, discuss and connect with key topics from the contemporary art world, the Future Now Symposium brings together leading institutions, galleries and publications to consider pressing issues within the creative industries.

In 2021, we expect to welcome the largest number of delegates to date with a virtual iteration of the Symposium – popular each year amongst artists, academics, students, creatives, and industry professionals.

Advertising Options

Symposium Trailer: £2,595

Trailers are expected to gain 40,000 views from virtual attendees throughout the course of the Symposium and On Demand for 30 days. Visual content will be displayed between sessions via Live Stream to captive audiences as they await the next industry speaker.

Trailers can be up to 2 minutes long and should be Pro Res or H.264.

1920px wide x 1080px high. Stereo Audio.

Full Page in FNS Programme: £1,295

The Programme provides crucial insight into the Symposium’s Content and Schedule, as well as logistical information about accessing the platform virtually. Recent advertisers in the Future Now Symposium Programme include: Hilton, ColArt and Chiswick Auction House, as well as a range of arts organisations and universities.

We expect a Programme Readership of 10,000 (Print Readers + Digital Downloads). Placements should be in dimensions 95mm wide x 140mm high, plus a 3mm bleed on all edges. Allow for a 10mm margin around all sides. PDF, TIFF or JPG. 300dpi resolution. CMYK colour profile.

Inserts in Future Now Packs: POA

Future Now Packs will include an Aesthetica Tote-Bag and a copy of the April/May Issue of Aesthetica Magazine – excitingly, our milestone 100th Edition. We would love to include further materials from our clients – in particular, welcoming branded stationary. If you would like to include an item within this year’s Packs, please do get in touch.

 

Aesthetica Short Film Festival

Aesthetica Short Film Festival

Aesthetica Short Film Festival

A landmark event in the cultural calendar each year, the Aesthetica Short Film Festival celebrates filmmaking innovation and excellence from both emerging and established creators.

The 11th Edition taking place in 2021 will run from 2-7 November in hybrid format – with a rich programme of films, masterclasses, panels and networking sessions taking place both in person and online, and with On Demand access to ticket holders until 30 November.

With around 80,000 attendees expected to participate in person and online this year, the Aesthetica Short Film Festival provides excellent opportunities for organisations to connect with highly-engaged audiences via both Print and On Screen Advertising.

Recent collaborators include: Hijack, Hendrick’s Gin, Mubi, as well as a range of universities, film schools and arts organisations.

Advertising Options

Festival Trailer: £5,295

Trailers are expected to gain 40,000 views from live and virtual attendees throughout the course of the Festival and On Demand for 30 days. Visual content will be displayed in advance of all screenings to captive audiences.

Trailers can be up to 15 seconds long and should be Pro Res or H.264. 1920px wide x 1080px high. Stereo Audio.

Holding Card – On Screen: £2,195

Holding Cards will be shown on screen and via live stream in advance of the scheduled start time of all screenings. These are 10 seconds in length and can be a still or silent moving image.

JPG or TIFF file. 1920px wide x 1080px high.

Full Page in Festival Programme: £1,295

The Programme is an imperative source of information for all Festival Attendees. It provides integral details regarding the live schedule of screenings, guest programmes, masterclasses and events, as well as insights into the backgrounds and experience of speakers and jury members, and logistical information about accessing the Festival in hybrid format.

We expect a Programme Readership of 25,000+ (Print Readers + Digital Downloads) and require artwork in the following specifications: 170mm wide x 224mm high. 3mm bleed all edges. Please allow a 15mm margin around all sides.

Industry Marketplace

This is a unique event in the UK which provides a space for filmmakers, delegates and industry practitioners to engage with representatives from leading brands and arts organisations. Returning to the Festival for the third year, the 2021 Industry Marketplace will take place both physically and in an accessible, virtual space.

Inserts in Future Now Packs: POA

Festival Packs will include an Aesthetica Tote Bag, a copy of Aesthetica Magazine, Partner Materials and Stationary. If you would like to include an item within this year’s Festival Packs, please do get in touch.