Aesthetica Magazine - The Cultural Arts Publication

INSIDE ISSUE 24
Out Now

Pop Art & Mass Culture
making sense of the modern world curated by Stuart Semple

Irvine Welsh
looking at the darker side of humanity

Docu-Fantasia
My Winnipeg: the new genre of documentary filmmaking by Guy Maddin

Defining the Art of Illustration
the debate surrounding contemporary visual culture

Also featuring
Faiza Guene
Games, Theory & Art
Denis Kehoe
Yoshitomo Nara + graf
Catherine Yass
Thea Gilmore
Underground Railroad
White Denim
Port O'Brien
motiroti
Forced Entertainment theatre

Aesthetica is proud to be the media sponsors for

Advertise With Us

Contact us
Please contact us to chat about your advertising requirements.
Contact Samantha Cracknell on (+44) 01904 527560
or email:Samantha@aestheticamagazine.com

Rate card
Please download our rate card for prices and more information about what we can offer you. Download rate card here.

Get your message out there
Reach the creative community through the UK's cultural arts magazine. Aesthetica has:
a circulation of 15,000 copies per issue and
a readership of 45,000 people per issue.

Opportunities with Aesthetica
The fantastic opportunities available with Aesthetica Magazine.

Enhance your campaign with Aesthetica.
Mix Aesthetica within your existing media strategy.
Reach new audiences, as well as creative and inspired people.
Communicate your message to the right individuals & organisations.
Promote your message with us online, in print and digitally.
Access audiences who have a direct interest in the arts, culture and the creative industries.
Get on board with Britain's fastest growing arts magazine, our company ethos, ethics and branding will give added value to your campaign.
Competitive rates and long-term package options available.

Our latest survey was undertaken in August 2007.

Our Readership
51% male
49% female

Age
6% under 17
18% 18 - 21
20% 22 - 29
19% 30 - 45
16% 46 - 55
14% 56 - 65
7% over 65

Highest education
3% none
8% GCSE
23% A level
24% Degree
21% MA
18% PhD
3% other

Income
64% of our readers are educated to degree level or higher.
40% earns £40,000 p.a. or more.

Purchases of our readers
Recent brands purchased by our readers include Gap, Levis, Topshop, Schuh, Office, Marks & Spencer, La Senza, Diesel and People Tree.

39% purchase a new car at least once every four years.
48% purchase designer or bespoke furniture.
82% upgrade their mobile phones annually.
81% buy books and magazines monthly.
67% purchase fair trade or organically produced products.
87% drink wine, spirits or bottled beer frequently.

Lifestyles of our readers
76% visit art galleries & museums monthly.
68% visit art fairs annually.
78% attend music events monthly.
79% attend the cinema monthly.
63% dine out at least once per week.
82% holiday abroad yearly.
82% recycle.

Sales
Aesthetica Magazine is sold in all Borders stores, 109 WH Smith stores in the UK & Ireland and 8 independent stores including TATE Britain, BALTIC and the Institute of Contemporary Artists.

It has over 1,000 University and FE college libraries, public libraries, city councils, businesses, public cafes, galleries and art centre subscriptions all with multi-reader access. It has a large number of e-commerce sales across the UK, Ireland and overseas. Plus an average of 5,000 digital downloads per issue. Please see our distribution on our Stockists page.

Sales breakdown
33% shop sales.
35% subscriptions.
32% e-commerce sales.

Newsletter advertising
The Aesthetica newsletter is widely read by creative businesses, organisations and individuals, and reports on what is happening in the UK arts. It is sent out at the beginning of each month to a readership that averages around 2,000 people per month.

Advert design service
If you would like to advertise with us but do not have an advert made, then you can send an image and text to our design team and they will make you an advert. Contact us for prices. Will also provide free technical advice for artwork and imaging requirements.

Our advertisements
Our adverts range from:

Back cover

Double page spread
Whole page
Half page
Quarter page
Eighth page

Inserts

e-newsletter Large banner
e-newsletter small banner

Publishing dates
We publish Aesthetica Newsletter monthly.
We publish Aesthetica Magazine six times a year:

1 February - 31 March (deadline 10 January)
1 April - 31 May (deadline 10 March)
1 June - 31 July (deadline 10 May)
1 August - 30 September (deadline 10 July)
1 October - 30 November (deadline 10 September)
1 December - 31 January (deadline 10 November)

Prices and specifications
If you would like more information about advertising in Aesthetica and our prices then please download our rate card here.

Contact us
If you have any other ideas of how we can help then please email us. If you would like to chat to us then do not hesitate to contact us.

Please call Samantha Cracknell on (+44) 01904 527560
or email: Samantha@aestheticamagazine.com

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