Aslam’s final project included creating the visual branding for a Pakistani Film Festival. Aslam researched the history of cinema in Pakistan, experimenting with traditional design and contemporary graphic work that references the colours and forms of cinematography and iconography. For inspiration, Aslam interviewed the designer of a film festival to understand the process behind materials being created in the industry today. The final project includes Urdu script, highlighting its beauty and cultural significance, whilst connecting to the desired Pakistani audiences. The use of bright colours and patterns are inspired by the regional decorations of South Asia – including Pakistani Truck Art – as well as well-known archetypes from posters made in the Golden Age.
Diploma in Foundation Studies in Art, Design and Media
Mominah Aslam
